set design studio ldb

During my apprenticeship at the Studio of L’Oréal Dermatological Beauty, I contributed to the development of visual narratives through set design and art direction across a diverse range of touchpoints, including digital campaigns, print, and social media. Working at the intersection of brand identity and visual storytelling, I explored materiality and texture as key elements of expression, shaping tactile and sensorial compositions. Occasionally, I also stepped in front of the camera as a hand model when an extra hand was needed. The works presented below highlight a selection of projects developed over the past year.