la roche-posay baby

In this personal project, I imagined a new La Roche-Posay product range designed for babies and newborns. Made up of four products, the range addresses the specific needs of these young users. The project aimed to explore packaging forms while developing a graphic universe faithful to the brand’s DNA, with a softer, more child-oriented approach. The selected formats are based on existing packaging from the L’Oréal group, following an economic and environmental approach. The artwork places the logo at the center of the design and features animals drawn directly onto it, as if by a child, while maintaining a minimalist, modern aesthetic rooted in a medical context.